Leadership
Supported by capable and knowledgeable associates, analysts and technology professionals, the BarMor, Inc. leadership team applies industry experience and integrated-marketing expertise to provide innovative, analytics-based customer acquisition, retention and penetration programs to financial-services organizations.
Bob Barthen
Partner
As a co-founder of BarMor, Inc. Bob Barthen has a passion for bringing highly effective, efficient marketing solutions to the executive table. Banking and consumer-finance organizations count on Bob’s abilities to conduct the analysis needed to drive results-driven marketing strategy, and produce the compelling deliverables needed to drive response.
Bob’s experience in the personal finance arena includes long-term relationships with clients with as many as 1,300 locations across 13 states. His work has resulted in consistently improved marketing performance by as much as 60% year over year.
Robert P. Barthen
Partner | BarMor, Inc. | Atlanta-Jackson
1555 Oakbrook Drive, Suite 135
Norcross, GA 30093-6234
PH: 678.428.6213
bbarthen@barmorinc.com
Freddie Moore
Partner
Freddie Moore is a visionary with extensive industry, analytics and production know-how. As a co-founder of the company, Freddie is adept at applying BarMor’s unique, data-centric approach to help financial-services clients acquire more customers and drive more revenue.
Freddie’s experience includes more than 20 years as executive vice president over marketing and branch operations for a community bank based in Jackson, Miss. In addition, he spent more than 20 years focused on direct marketing and sales, successfully generating leads, closing deals and growing the companies he served.
Freddie Moore
Partner | BarMor, Inc. | Atlanta-Jackson
1555 Oakbrook Drive, Suite 135
Norcross, GA 30093-6234
PH: 601.946.3060
fmoore@barmorinc.com
Rachel Herrington
Vice President of Sales
Rachel’s experience includes 15 years in the database marketing and financial planning markets. She has worked in both sales and service with financial institutions on formulating marketing plans for existing customers and prospects using analytical information to increase results and the company’s return on investment. While in financial planning she has obtained her Series 7, 66, and life insurance licenses.
Rachel Herrington
Vice President of Sales | BarMor, Inc. | Atlanta-Jackson
1555 Oakbrook Drive, Suite 135
Norcross, GA 30093-6234
PH: 601-454-3044
rherrington@barmorinc.com