BarMor, Inc. Continues to Meet Market Demand

FOR IMMEDIATE RELEASE

Key Alliance Agreements Enhance Ability to Deliver Innovative Analytics-based Marketing Solutions

ATLANTA (May 21, 2012)—BarMor, Inc. today announced important initiatives designed to help the provider of analytics-based customer acquisition, retention and penetration solutions better serve clients in the financial-services industry. The Atlanta and Jackson, Miss.-based company has forged key alliances to strengthen its abilities to help clients get higher response rates, better campaign results and significantly increased revenue.

Since its inception in 2011, BarMor’s founders, Bob Barthen and Freddie Moore, have strived to increase marketing performance by applying their combined 35 years industry experience and analytics-based marketing expertise. The founders, who serve as principals of the firm, have extensive financial-services know-how, as well as a unique marketing skill-set encompassing analytics, creative, automation and production. They are augmenting their capabilities by partnering with two industry leaders: BasiQa and LIFT361.

BasiQa’s production automation platform is leveraged to help increase workflow efficiency, enhance communication effectiveness—and provide more value. BasiQa automates planning, production, fulfillment and tracking of all components of multi-channel marketing campaigns through a single, customizable SaaS portal, complementing the industry-specific marketing solutions offered by BarMor, Inc.LIFT361 provides data services that form the foundation of BarMor’s insightful analytics solutions. Working with BarMor strategists, LIFT361 consolidates data, cleans it and then appends psychographic and demographic attributes to get a full view of the customer, allowing banking and consumer-finance clients to better understand how, what and when to communicate with each individual or household.