BarMor Inc.

BarMor, Inc. Launched to Provide Analytics-based Customer Acquisition, Retention and Penetration

FOR IMMEDIATE RELEASE

Leaders Come Together to Provide Marketing Solutions to Financial-services Industry

ATLANTA (Nov. 1, 2011)—Bob Barthen and Freddie Moore today announced that they have formed BarMor, Inc., a provider of analytics-based customer acquisition, retention and penetration solutions serving the banking and consumer-finance industry. The Atlanta and Jackson, Miss.-based company founders are committed to helping clients get higher response rates, better campaign results and significantly increased revenue.

“As a team, Freddie and I are well positioned to help our clients create more market impact, and unparalleled marketing results,” said Barthen, a 20+ year marketing executive, based in Atlanta. “We look forward to leveraging our extensive financial-services know-how to increase our clients marketing and sales performance.”

Moore concurs: “Bob and I offer a unique marketing skill-set to a market demanding a more sophisticated approach to acquiring customers,” the former banking executive said. “Our data-centric solutions include analytics, creative, automation and production, and they offer clients a smart, turnkey way to increase market share.”

BarMor, Inc. also announced a new website has been launched to provide current and prospective clients with more information about its solutions and the benefits they offer. The site can be accessed at www.barmorinc.com.

About BarMor, Inc.

BarMor provides the innovative, analytics-based marketing that helps financial-services companies acquire, retain and penetrate customers. Founded in 2011 by seasoned executives Bob Barthen and Freddie Moore, BarMor combines decades of industry experience with extensive integrated-marketing expertise. The Atlanta and Jackson, Miss.-based company provides the analytics, creative, automation and production solutions that help clients generate more marketing ROI … and drive significantly higher revenue.